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Apple Watch Series 10

From £399

Buy - Apple Watch Series 10

Apple Watch Ultra 2

From £799

Buy - Apple Watch Ultra 2

Apple Watch SE

From £219

Buy - Apple Watch SE

Apple Watch Hermès Series 10

From £1,149

Buy - Apple Watch Hermès Series 10

Apple Watch Hermès Ultra 2

£1,299

Buy - Apple Watch Hermès Ultra 2

Explore all Apple Watch accessories.

All models.

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Apple Watch Series 10

Apple Watch Hermès Series 10

Take a closer look

From £850

Buy

Apple Watch Hermès Ultra 2

Take a closer look

From £900

Buy

Explore all Apple Watch accessories.

Shopping guides.

There’s an Apple Watch for everyone.

Learn more at apple.com/uk/2030

APPLE WATCH SPECIALIST

Shop one on one with a Specialist. Online or in a store.

APPLE WATCH STUDIO

Mix. Match. Make it yours. - (opens in new window)

Shopping guides.

There’s an Apple Watch for everyone.

COMPARE ALL MODELS

Which Apple Watch is right for you?

FAMILY SETUP

One iPhone. An Apple Watch for everyone.

CARBON NEUTRAL

Carbon-neutral pairings for every Apple Watch.^Footnote 4

Learn more at apple.com/uk/2030

APPLE WATCH SPECIALIST

Shop one on one with a Specialist. Online or in a store.

APPLE WATCH STUDIO

Mix. Match. Make it yours.

Ways to save.

Find what works for you.

CONVENIENT PAYMENT OPTIONS

Spread the cost of your new Apple product over 36 months at 14.9% APR. Footnote ****

APPLE TRADE IN

Trade in your device, get credit towards a new one.¹

WATCH AND LEARN

How to trade in your Apple Watch.

Get a quick overview in this video.

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty. - (opens in new window)

Ways to save.

Find what works for you.

CONVENIENT PAYMENT OPTIONS

Spread the cost of your new Apple product over 36 months at 14.9% APR. Footnote ****

APPLE TRADE IN

Trade in your device, get credit towards a new one.¹

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty.

Setup and support.

Our Specialists are here to help.

ONE-TO-ONE GUIDANCE

Meet your new Apple Watch with Personal Setup.

From setup to the latest features, get tips from a Specialist in an online session.

GETTING STARTED

Learn how to set up your new Apple Watch. - (opens in new window)

WATCH AND LEARN

How AppleCare+ protects your watch.

Get a quick overview in this video.

TODAY AT APPLE

Join us to discover the best of Apple Watch. - (opens in new window)

Get started or explore what’s new in free sessions at the Apple Store.

Setup and support.

Our Specialists are here to help.

ONE-TO-ONE GUIDANCE

Meet your new Apple Watch with Personal Setup.

From setup to the latest features, get tips from a Specialist in an online session.

GETTING STARTED

Learn how to set up your new Apple Watch.

TODAY AT APPLE

Join us to discover the best of Apple Watch.

Get started or explore what’s new in free sessions at the Apple Store.

The Apple Watch experience.

Designed to connect with everything Apple.

WATCHOS 11

Check out the latest Apple Watch features. - (opens in new window)

WHY APPLE WATCH

It’s the ultimate device for a healthy life. - (opens in new window)

APPLE FITNESS+

Get three months free when you buy an Apple Watch.² - (opens in new window)

APPLE MUSIC

Get 3 months of Apple Music free with your Apple Watch.³ - (opens in new window)

AIRPODS

Magically connect to your Apple Watch.

- (opens in new window)

The Apple Watch experience.

Designed to connect with everything Apple.

WATCHOS 11

Check out the latest Apple Watch features.

WHY APPLE WATCH

It’s the ultimate device for a healthy life.

APPLE FITNESS+

Get three months free when you buy an Apple Watch.²

APPLE MUSIC

Get 3 months of Apple Music free with your Apple Watch.³

AIRPODS

Magically connect to your Apple Watch.

Special stores.

Get specially designed pricing.

BUSINESS

From enterprise to small business, we’ll work with you.⁵ - (opens in new window)

Special stores.

Get specially designed pricing.

BUSINESS

From enterprise to small business, we’ll work with you.⁵

* Purchases made with consumer financing are not eligible and subject to standard returns policy.

** Apple Music requires a subscription.

1. Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit the quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.

2. Offer available to new subscribers who purchase an eligible device. £9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later or Apple Watch Series 3 or later with watchOS 7.2 or later paired with iPhone 6s or later with iOS 14.3 or later.

3. New subscribers only. £10.99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms (opens in new window) apply.

4. Learn more at apple.com/uk/2030.

5. Special pricing available to qualified customers. To learn more about how to start qualifying for special pricing, talk to an Apple Specialist in a store or give us a call on 0800 048 0408.

Footnote **** Barclays Terms and Conditions

Important: Your delivery address and billing address must match to apply for financing.

Important: If you choose financing, the delivery date in bag and checkout may not apply. Your delivery date may be later due to the time required to process your financing application. When your application is approved, you will receive an email with the updated delivery date. Terms & Conditions.

If Barclays are unable to verify customers electronically, then Barclays may ask the customer to provide documentation to prove their identity. Apple Retail UK Limited acts as a broker and offers finance from a restricted range of finance providers. Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Our Trading address: PO Box 2501, Cardiff CF23 0FP.

Consumer finance on the Apple Online Store is brokered by Apple Retail UK Limited, which acts as a credit broker and not the lender. Apple offers finance from a restricted range of finance providers and Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered no.: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply.

Barclays Partner Finance Eligibility Criteria apply. On the date of the application, applicants must be aged 18 or over. You must have lived permanently in the UK for the last three years (i.e. must provide three years of UK address history or up to the last three UK addresses). You must have a UK bank account from which direct debits can be taken, and a valid UK mobile number and email address are mandatory for applying for a finance application. If you do not have a valid email address, you will not be able to apply for the finance. You must not be subject to Bankruptcy or a Debt Relief Order (or Scottish equivalent). You must also be either in permanent employment, which provides regular sustainable income of at least £6,000 per year, self-employed (upon request you may need to provide proof of income, for example a recent bank statement and/or SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information: the credit check carried out will consider additional information relating to the performance of previous or existing commitments and any county court judgements.

Subject to application, financial circumstances and borrowing history.

Customers who are approved for finance on qualifying Apple Online Store for Consumer purchases will pay 14.9% APR for 12, 24 or 36 months on a minimum order value of £299 including VAT, purchased with or without related Apple-branded accessories and software. Maximum order value is £50,000 including VAT. Third-party products may only be purchased in conjunction with the Apple hardware, but their value may not exceed one third of the total value of the financing. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. The completed contract has to be received by Barclays Partner Finance no later than 10 days after the promotion has finished. Purchases on the Apple Store for Education or Business are not eligible for the Promotion. Apple reserves the right to modify these terms at any time.

Representative example for 36 month order: £1,200 purchase. Deposit £0. Annual rate of interest 14.9% p.a. Representative APR: 14.9% APR. Total amount of credit £1,200 paid over 36 months as 36 monthly payments of £41.00 at 14.9% p.a. Total amount payable £1,476.

PayPal Credit Terms and Conditions

Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status, UK residents only, Apple Retail UK Limited acts as a broker and offers finance from a restricted range of Finance Providers. PayPal Credit is a trading name of PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD. If you apply and are approved for PayPal Credit, you can use the credit limit granted to pay for today’s purchase and future purchases up to your credit limit. Apple Store Instalments purchases qualify for 14.9% p.a for a fixed period depending on the length of the term selected.

watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later.